2023SOCIALMEDIAUSAGEREPORTAnIpsos.DigitalandIpsosSynthesioreportThesocialmedialandscapeisconstantlyevolvingasusers’habitschange,newplatformsemerge,andpoliciesandregulationsaffectourdailyusage.Overthepastyear,we’veseensignificantchanges:ElonMusk’stakeoverofTwitterhadrealimplicationsforadvertisersandusers,platformslikeTikTokandInstagramcontinuedtoshiftcreators’focusestovideocontent,andinfluencermarketingbecameevenmoreimportant(reachinganestimatedmarketsizeof$16.4billionUSD).Meanwhile,ongoingdebatesaroundprivacy,theimpactofsocialmediaonmentalhealthandadolescents,andbigtech’sroleincontrollingthespreadofmisinformationcontinuedtosparkcontroversy.Inanewstud...