TheCollapseofthePurchaseFunnelP.22023EdelmanTrustBarometerSpecialReport:TheCollapseofthePurchaseFunnelThesamplesizevariesbycountryfrom930to1,004.14-marketglobaldatamarginoferror:Generalpopulation+/-1.1percentagepoints(n=13,802)Country-specificdatamarginoferror:Generalpopulation+/-4.1to4.2percentagepoints(variesbycountrybasedonsamplesize,n=930ton=1,004)Marginoferroriscalculatedatthe99%confidencelevelMethodology13,8021,000+/-14Fieldworkconducted:May1–May12,2023CountriesRespondentsRespondentspercountryStatisticalsignificanceSignificantchange+0-Indicatesamathematicallysignificantchangeindatathatcanbeattributedtoaprofoundchangeratherthanchance.Allindicatedyea...