PublicationDate:May31,20232023Mid-YearAdvertisingOutlookUsingsurveydatagatheredfrom700+leadersacrossbrandmarketers,advertisingagencies,techcompanies,andmediaproviders,thisreportfeaturesinsightsonmediatrendssettoimpactthesecondhalfoftheyearandearly2024.2©2023MediaoceanIntroduction..........................................................................................3ForewordbyJoannaO’Connell.....................................................4ExecutiveSummary...........................................................................5Insight#1:GenerativeAIisthedominantconsumertrend........................................................6Insight#2:Spen...