March2023THEMOBILEECONOMYANDDIGITALADSPACEIN2022ANDBEYOND.AnAnalysisoftheGlobalTrendsShapingtheMobileandDigitalAdvertisingIndustry010B20B30B40BQ12017Q22017Q32017Q42017Q12018Q22018Q32018Q42018Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022GlobaldownloadshaveslowedaftertheemergenceofCOVID-19butremainsignificantlyabovepre-pandemiclevels.Recentdataconfirmthistrend,withJanuary2023installsabovethesameperiodin2019and2020.Fromageographicperspective,India,theU.S.,andemergingmarketssuchasBrazilandIndonesiawerethetopcountriesbyappinstallsin2022.TheEuropeancontinent,includingTurkey,accountedfornearly19percentofglobaldo...
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