BenchmarkReportQ22023→Podcastadvertisingismeasurable!Podsightsempowersbrandsandagencieswithvaluableattributionandperformancemeasurementtohelpvalidateandscaletheirpodcastadvertising.PublishersusePodsightstohelpgrowtheiraudienceandeffectivelymonetizetheirpodcastcontent.Weareonamissiontogrowpodcastadvertisingbyhelpingadvertiserstrulyunderstandandleveragethepowerofthepodcastingmedium.ExecutiveSummaryOverthelastyear,podcastadvertisingcontinuestoshowstrongperformance.Conversionmetricslikepurchaserateandmobileinstallratesawanupwardtrend,emphasizingtheimportanceofpodcastswithinanadvertiser'smediamix.3.Wesawa5%increaseinaveragepurchaseconversionratefromattributed...