1GOINGSTEADY2AGENDAConsumertrends…connectingthedotsWheredowegofromhere?Howdoesthisimpacthowwethinkaboutreachingandinfluencingconsumers?3Itwasthebestoftimes,itwastheworstoftimes…CHARLESDICKENS4TOPTENCTVDEVICES:%OFTOTALCTVHOUSEHOLDS”CROSSPLATFORM”ISNOTJUSTCROSSPLATFORMANYMORE…Source:ComscoreConnectedHome™,January2020–January2023,U.S.Averagenumberofconnecteddevicesperhouseholdincreasedfrom9to12.49%29%26%25%6%4%8%7%5%3%62%29%28%18%8%8%6%4%4%1%SmartTVAmazonFireTVRokuGamingConsoleAmazonEchoFamilyDVR/SetTopBoxChromecastGoogleHomeAppleTVInternetBlu-rayPlayer5NETWORKTVSERIESCROSS-SCREENENGAGEMENT•INDEX,JAN2019=BASE100-50050100150200250300350JFMAMJJASONDJFM...
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