1CONNECTEDHOME2023Howemergingmediatechnologiesareimpactingconsumers’homesMAR2023EXCERPTOFFINDINGS2INTRODUCTION13Innovationinmediadeviceskeepscoming,butdoconsumerswanttokeeppace?4Consumerssee8KTVsetsonsalebeforetheyeverwatch4Kontheir4Ksets.Theyarebombardedwithadsfor5Gphonesandservice,anddon’tyetunderstandwhat4Gis.Simplechoicesaboutwhattowatchhavenowturnedintoagameof“Where’sWaldo”:IsthatapponmysmartTV?OnmyRoku?Whichappisthatseriesevenon?BUT:consumersarestillinvestinginnewtech,eveniftheymaynotunderstanditall5“TheConnectedHome”measureswhichentertainmenttechnologyanddevicestoday’sconsumersareusing•Whichdevicesdotheyown?•Whichtechnologiesaretheyusingt...