1CONNECTEDHOME2023Howemergingmediatechnologiesareimpactingconsumers’homesMAR2023EXCERPTOFFINDINGS2INTRODUCTION13Innovationinmediadeviceskeepscoming,butdoconsumerswanttokeeppace?4Consumerssee8KTVsetsonsalebeforetheyeverwatch4Kontheir4Ksets.Theyarebombardedwithadsfor5Gphonesandservice,anddon’tyetunderstandwhat4Gis.Simplechoicesaboutwhattowatchhavenowturnedintoagameof“Where’sWaldo”:IsthatapponmysmartTV?OnmyRoku?Whichappisthatseriesevenon?BUT:consumersarestillinvestinginnewtech,eveniftheymaynotunderstanditall5“TheConnectedHome”measureswhichentertainmenttechnologyanddevicestoday’sconsumersareusing•Whichdevicesdotheyown?•Whichtechnologiesaretheyusingt...
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