AI&DataTakeCenterStageThe2023StateofSocialMediaTableofcontentsResearchmethodBusinessfirmographicsInvestinginsocialmediatodrivebusinessimpactExtractingvaluefromsocialmediawithemergingtechnologiesanddatatoolsSocialmedia’scriticalroleacrossanorganization34510202HarrisInsights&AnalyticsLLC,AStagwellCompany©2023sproutsocial.com@SproutSocialAResideintheUnitedStatesorUnitedKingdo0A18yearsofageoroldeAEmployedfull-timAManagertitleorabovAWorkwithinsocialmediamarketing,customerservice/customercare,orcommunications/publicrelationsfunctionAInvolvedinthedecisionsaboutsocialmediastrategyandmarketingfortheirrespectivefunctionsandbusinesseAWorkforcompanieswhichcurrently...
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