AStrategicApproachtoanEmployerValueProposition(EVP)ThekeytoasuccessfulEmployerBrandTableofContentsTheImportanceofaClearandEffectiveEVPCase:DevelopinganewEVPCreatingyourEVP5TipsforStrengtheningyourEVPGettingstartedwithyourEVPKeyTakeawaysEVPImplementationUniversum’sConsultancyServices–Let’sworktogether!2TheImportanceofaClearandEffectiveEVPChapterAtthecoreofabrand,you’llfindtheEmployerValueProposition(EVP).Thisiswhatdefinesthebrand’spositioningandstrategicdirection.AneffectiveEVPshouldreflectexternaldemands,theinternalrealityandthestrategiccontext,aswellasthevaluesandprinciplesrepresentedbyyourcompany.TheEVPprovidesdirectionforallfuturetalentcommunicati...