Outofthepandemic,AddressableTVemergedasthefastestgrowthchannelasaddressableTVhomesgrewfrom10millionto22millionHH’s.Thegrowthwasprimarilybecauseof3factors:•90%TVssoldweresmartTVs.•Increasedinbroadbandconnections•ContentexplosiononOTTandincreaseddailyusageandMAUsFIFAviewershiptouching11-12MnonCTVwasaneyeopeneronadoptionofCTVviewership.WesawtheemergenceofFASTchannels-SamsungAdsandTheQ.AddressableTVofferedclientstheopportunitytocomplementLinearTVplanswithreducingspillover,incrementalreach&reachingnicheaudiences.ItwasalsoeffectivelyusedforstorelaunchesandotherhyperlocaltargetinglikepointofinterestandaudiencedatafromACRdevicesandgeodatapartners.AtgroupMwela...