Leadership,Spending,andMetricsManagingGrowthManagingBrandsMarketing’srolehasexpandedoverthelastthreeyears.Whilebrand,advertising,anddigitalmarketingarethefunction’stopthreeresponsibilities,marketinghasalsodeepeneditsresponsibilitiesinkeystrategicareassuchasmarketinganalytics,revenuegrowth,innovation,andmarketentry.Marketingbudgetasapercentageofcompanybudgetdroppedto12.3%,nearpre-Covidlevels.However,marketingbudgetasapercentofcompanyrevenuesroseto10.9%.Yearlygrowthinmarketingspendingslowedanotable72%froma10.4%increaseinthelastsurveytojust2.9%growthoverthelast12monthsinthissurvey.Whiledigitalmarketingspendingalsoslowed,thedecreaseislessdramatic(45%changef...