THEESSENTIALGUIDETOTHEWORLD’SCONNECTEDBEHAVIOURSGLOBALOVERVIEWREPORTDIGITAL2023SimonKempChiefAnalystDataReportalOverthepasttwelvemonths,theworld’sdigitalbehaviourshaveshownsomeofthemostprofoundchangeswe’veseeninyears,evencomparedwith“thepandemicyears”.Andinfact,ourtopstoryinthisyear’sreportdoesn’trelatetodigitalgrowth,buttoanoveralldeclineintheamountoftimethateachindividualspendsusingtheinternet.It’simportanttostressthatthisdeclinedoesn’tindicatethattheinternetisbecominglessimportantinourlives,however.Rather,itsuggeststhatpeoplearebecomingmorepurposefulintheiruseofdigitaltechnologies,andareprioritisingthequalityoftheirconnectedexperiencesovertheq...