1MEDIAONTHEMOVEWhatmediaoptionsdoAmericansuseintheircars,onmasstransit,andintheair?DEC2022EXCERPTOFFINDINGS2INTRODUCTION13Thedigitalmediarevolutionhasbeenwelldocumented.Butmostresearchdealswithmediauseinstaticlocations–thehome,theoffice,orotherplace.HowhasthedigitalmediarevolutionplayedoutinsideAmericans’modesoftransport–theall-importantcar,aswellasbuses,trains,andairplanes?4Understandingelectronicanddigitalmediausewhileintransitisnotatrivialissue.Americansdrivealmostanhoureveryday,andtheyspend55minutescommuting(byanymeans)perworkday–eitheroneanotablechunkoftheirday.Andtraveltimeisprimetimeformediaandadvertisingtogetfocused,one-on-onetimewithviewers,l...