THECUSTOMERISBACKDIGITALCONNECTIONS2.0WhyCMOsarerefocusingonthecustomerjourneyfor2023ContentsIntroduction1ExecutiveSummary2CommercialGoals3TheCustomerisBack4ChallengesforCMOs5RethinkforMartech6FinalThoughts7AboutModern8IntroductionRevealingthestrategicimperativesforCMOsin20231Inearly2022,wereleasedourDigitalConnectionsreportwhichrevealedthechallenges,prioritiesandattitudesofCMOsworkinginB2Bfortheyearahead.Inthisfollow-onreport,DigitalConnections2.0,weoutlinehowpriorities,plansandexpectationshavechangedfor2023.Itisevidentthatwhileinvestmentinmartechcontinuesapace,globaleconomicchallengeshaveledtoarenewedemphasisoncustomervalueandreturnoninvestment.Thisrepr...
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