DigitalAdvertisingTrendsin2023Seehowtheworld’sleadingbrandsplantheirdigitaladvertisingfortheupcomingyear2TABLEOFCONTENTSExecutiveSummary3AbouttheRespondents4KeyInsights5YouTubeandInstagramEmergeasMostPopularAdvertisingPlatforms7DigitalAdvertisingisBecomingMoreStreamlinedandAutomated12B2CCompaniesWillUseTechnologytoOvercomeAdvertisingChallengesin202317Conclusion:AYearforTechnologyEnablement21KeySuggestions22AbouttheAuthors23ExecutiveSummaryDigitaladvertisingcontinuestobeakeydriverofnewbusiness,customerloyalty,andrevenueforB2Cbusinesses.Consumerbuyingbehaviorhasshiftedsignificantlytowarddigitalpurchasinginrecentyears,andthatshifthasshownnosignofslowingdown...
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