SafeandsoundBrandSafetyandSuitabilityinPodcastingSafeandsound•Podcasting’sfirstlookatbrandsafetyandsuitabilityissuesfromthelisteners’perspective•1,093totalonlineinterviews•Adultsage18andolder•Allrespondentsreportedlisteningtoapodcastinthelastmonth•Dataweightedtomatchthesex,age,andethnicityofmonthlypodcastlistenersfromTheInfiniteDial2022Sampledemographics–genderMen,52%Women,48%Sampledemographics–age18-3442%35-5437%55+21%25252526303334363647BusinessTechnologyEducationFood/CookingHistorySportsTrueCrimeMusicPoliticsComedyPodcastcategorieslistenedtoPercentindicatingthey“ever”listentocategoryPercentrankingeachgenrewithintopthreePercentindicatinggenre...