2022NATIONALPROSPECTIVESTUDENTSURVEY2©2022HanoverResearchHEDWP0522©2022HanoverResearchHEDWP0322INTRODUCTIONProspectivestudentsarecriticalconsumers,andthefactorsthatinfluencetheirchoiceinpostsecondaryeducationaregrowingmorediverse.Theycontinuetoseekflexiblescheduling,digitalcourseworkoptions,andshorterdegreesorcertificatesinadditiontoatraditionalfour-year,on-campusexperience.Facingeconomicuncertaintyandconcernsaboutjobprospectsaftergraduation,studentsexpectvalueintheireducationandastrongreturnoninvestment.Theseneeds,thoughimportant,comeatachallengingtimeforhighereducationinstitutions.WithnearlyamillionfewerstudentsincollegethanbeforetheCOVID-19pandemic,l...
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