recurly.comThe2023StateofSubscriptionsStrategiesandtrendsforsubscriptiongrowthrecurly.comTableofcontents01Introduction02Whysubscriberinsightsmatter03AcquisitionFreetrialsCouponsGiftcardsandgiftsubscriptionsImpactofacquisitiononthesubscriptionindustry04PaymentsTopsubscriptionpaymentmethodsDeclineratesAlternativepaymentmethodsCurrenciesChurnbasedonpaymentmethodImpactofpaymentsonthesubscriptionindustry05SubscribergrowthSubscriptionplanadjustmentsSubscriberlifecyclecommunicationsDunningemailsSubscriptionplanadd-onsImpactofsubscribergrowthonthesubscriptionindustry06ChurnOverallchurnratesAt-risksubscriberssavedImpactofchurnonthesubscriptionindustry072023subscri...
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