TheStateofOTTAdvertisingintheU.S.—AnAnalysisofOTTAdSpendingTrendsandTopAdvertisers©2022SensorTowerInc.-AllRightsReservedIntroductionTheStateofOTTAdvertisingintheUnitedStatesWhatisOver-The-Top(OTT)?Over-The-Topreferstothedeliveryoffilmandtelevisioncontentviatheinternetwithoutrequiringthatconsumerssubscribetoatraditionalcableorsatellitepay-TVservicesuchasCharter,Comcast,Cox,orDirecTV.OTTcontentdeliverytakesplaceonanydevicethatcanreceivevideoovertheinternetsuchasmobiledevices,personalcomputers,streamingdevices(e.g.,AppleTV,AmazonFireStick,Roku)andsmartTVs.AtelevisiondevicethatisconnectedtotheinternetisalsoknownasaconnectedTV(CTV).SomeintheindustryuseCTVasa...