ReachingGenZinthenewdigitalparadigm.GenerationInfluence:ClickhereorpressenterfortheaccessibilityoptimisedversionGenZandtechnology:Thefirstgenerationtobedigital-first.Throughouthistory,generationshavebeendefinedbytheadventoftechnology.FromthetransistorandthepersonalcomputertotheInternetandtheiPhone,innovationandinventionhaveservedasdrivingforcesthatinformgenerationalidentity.Intoday’srapidlyevolvingdigitalworld,thatidentityisapparentinthewaydifferentgenerationsusetheInternet,thewaytheyvalueitsimportance,andtheoverallroledigitalexperiencesplayintheirlives.Forexample,aBabyBoomerborninthe1950swillexperiencetheInternetandthewiderdigitalworlddifferentlythanaMi...