TheStateofSalesforce2022–23Unlockingthenextwaveofbusinessvalue1Salesforcecontinuestobeasignificantforceinthecustomersuccessstrategyofmanybusinesses.Thisyear’sreporthighlightsthatamajorityofcustomerssurveyedplantoincreasetheirSalesforceinvestmentsnextyear.1AlJenkinsManagingPartner,SalesforceIBMConsulting™Inthepastfewyears,wehaveexperiencedatimeofacceleratedtechnologyinvestmentstostayoperationalamidmassivemarketdisruptions.Social,economic,politicalandenvironmentalconditionshaveexposedanumberofvulnerabilitiesinexistingsystems,processesandnetworks.Companiesfirmlyrootedindigitalandcloudtechnologyhavedemonstratedanabilitytoendurethesechallengesmoreeffectivel...