Trendsandchangetowatchin2023areportbywundermanthompsonintelligenceTHEFUTUREFOREWORDAllsignsshouldpointtowardsableakandchaoticyearasarockyeconomy,politicalinstability,andenvironmentaldeteriorationpersist.However,peoplearedeterminedtoshowresilience,innovation,andjoyinthefaceofcontinuedhardship.Pantone’sbrightchoiceforitsColoroftheYear2023,VivaMagenta,capturesthespritelysentiment:it’s“anunconventionalshadeforanunconventionaltime,”thebrandsays(page18).Ajoyconomyisinmotionthisyear,withbrandsofferinguninhibitedplayforallages(Agelessplay,page91)andexerciseclassesthatmimicthefeelingoftossingconfetti(Joyworkout,page186)—signusup,please(witharmswavingprofusely...