2022SPONSOREDBY2022C-SUITEGO-TO-MARKETBENCHMARKSURVEYModernizingB2B&MoreProgressiveApproachestoGo-To-MarketInitiatives2022C-SuiteGo-To-MarketBenchmarkSurvey2TheB2Bmarketisevolvingrapidly—andtheneedforsmartergo-to-market(GTM)strategiesisgrowingrightalongsideit.Inthe“2022GTMBenchmarkSurvey,”whichqueriedmorethan200high-levelB2Bleadersacrosssalesandmarketing,40%ofrespondentsindicatedtheydefine“GTM”ashowtheytakeanewproducttomarket—whichwasexpected.But,interestingly,justunderone-thirdtooktheprogressiverouteandsaidthatGTMincludesallcustomer-facingactivities,includingmarketing,sales,growth,andaccountretention.Whenviewedthroughthelensofleaders(thosewhoexceed...