517促销餐品结案报告2016.6.1概述•活动时间5.9–5.26•城市覆盖18个早餐核心•楼宇覆盖共约2,147栋写字楼•线上曝光配合开机屏,banner,红包,微信微博等资源活动名称配餐日期平均售价双人餐一人价5.9-5.135.16-5.205.23-5.27¥7.71元限量抢5.13-5.20¥1.00.1元限时秒杀5.18-5.20¥0.1May9AmplificationMay26引爆May17Teaser广告传播效果①主站&早餐页面②红包皮肤③Social开机屏广告单日达3.3millionUV日期UV点击跳过用户量5月4日3,319,340844,045开机屏【双人餐一人价】Banner1早餐预订页5/5/20165/6/201650,66849,37221,99423,721曝光量曝光人次【1元限量抢】Banner2主站早餐预订页19,744,485876,546曝光量曝光人次5/18/20165/19/20165/20/2016141,302121,505103,06152,51747,37845,334曝光量曝光人次【0.1元限...