YOUTUBE&CONNECTEDTVMEDIAAGENCYSURVEY2022APIXABILITYREPORTTABLEOFCONTENTS3451318IntroductionKeyTakeawaysYouTubeStrategies&SpendingGoinginto2023TheContinuedGrowthofConnectedTVUnderstandingAgencyFocusonKeyTopicsReportFindingsYouTube&ConnectedTVMediaAgencySurvey2022©2022Pixability,Inc.Allrightsreserved.2INTRODUCTIONInOctober2022,Pixabilitysurveyed196U.S.-basedmediaagencyprofessionalsthatworkdirectlyonYouTubeand/orConnectedTVcampaignsforbrandadvertisers.Thissurveybuildsoninsightsfromourpreviousyear’ssurveytounderstandhowstrategiesandperceptionsaroundYouTube,ConnectedTV,andotherdigitalvideoplatformsareevolving,especiallyasconsumerviewinghabitscontinuetoshift....
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