AnalyzingtheConsumerandMarketImpactsofChineseGamesMarketPoliciesNovember2022©Newzoo2022TheregulationscomeatatimewhenChina’sgamesmarket—thelargestintheworldbyspendingandplayernumbers—isreachingunprecedentedheights.China-basedgamecompanieshavegrowntobeamongthelargestintheworldandarebrimmingwithtalent.Promptedbyregulationsintheirhomemarket,thesecompanieshaveinvestedin(andexpandedinto),withnotablesuccessfrom’sand’sMeanwhile,non-localgamecompaniesarehopingtotapintoChina’smassivegamesmarketbutarestrugglingwiththeunpredictableregulatoryenvironment.Inthisreport,wesummarizetheregulationsfromthepastdecade,highlightkeylearningsfromChina-basedcompanies’intern...