颠覆未来：市场变革下的品牌增长模式DisruptiveGrowthFormulainChinaBeautyMarket凯度消费者指数中国快消市场加速，个人护理大放异彩ChinaFMCGmarketacceleratesdrivenbypremiumization;PersonalCareoutperforms.6.96.76.96.64.13.64.75.2购买频次稳定StableFrequency+1.5%-3.2%购物篮缩小SmallerBasket+4.6%持续高端化ContinuousPremiumization2015201620172018国内生产总额及快消品销额增长率GDP&FMCGValueGR增长驱动力GrowthDriver品类销额增长率CategoryValueGR食品饮料Food&Beverage家庭护理HomeCare个人护理PersonalCare+3%+11%+7%数据来源：凯度消费者指数家庭购买样组；全国城镇家庭；2018vs.2017Datasource:KantarWorldpanelHouseholdPanel;TTLUrbanChinaFamilies,2018vs.2017GDPFMCG护肤彩妆独领风骚，...