StateofThevideostreamingindustryhasreachedatippingpointCopyright©2022TheNielsenCompany(US),LLC.Watchanythinggoodlately?Ofcourse,youhave.Howcouldyounot?Theamountofvideoprogrammingtodayisstaggering—andgrowing.AsofFebruary2022,Gracenote,aNielsencompany,listedmorethan817,000uniqueprogramtitlesacrossU.S.traditionalTVandstreamingservices,withmanyofthosetitlesfeaturinghundredsofindividualepisodesandchapters.BackinDecember2019,therewerejustover646,000uniqueprogramtitles.WhilemanyofthosetitlesformthebedrockofthetraditionalTVuniverse,morerecentcontent,especiallyduringthepasttwoyears,hasbeendevelopedforover-the-top(OTT)releaseacrossthegrowingexpanseofstreamingserv...