EbiquityReportAcloserlookatvideoadvertisingreachintheageofincreasingmediafragmentationMindtheGapLastyear,ourreportTVattheTippingPointhighlightedhowfragmentationinviewership,risingprices,anddecliningreachwillpotentiallyerodeTV’slong-establishedROIadvantage.Manypeople–particularlyyoungerviewers–arereplacinglinearTVwithonlinevideo,broadcasterandsubscriptionvideo-on-demandservices.YetTVremainsthego-tomediumtodelivermassaudiencesatscaleandquickly.Oneyearon,TVaudienceshaveshrunkmorequicklythanpredictedandthecoveragegapcomparedtopreviousyearshasincreasedfurther.Meanwhile,TVpricesareinflating.Thismakesreachingandengagingmassaudienceswithpowerfulbrandmessagesmo...