Useacustomer-first,channel-secondstrategytodesigncustomerexperiencesthatdriveloyaltyCMOs:TimetoBeMoreCustomer-CentricGartnerforMarketers3GartnerforMarketingLeadersFollowUsonLinkedInBecomeaClientCMOs:TimetoBeMoreCustomer-CentricOverthelastfewyears,changingcustomerneedsandbehaviorshavemotivatedbusinessestobecomemorecustomerfocused.Muchofthisactivityoperatesunderthebannerofcustomerexperience(CX).CMOsarenowrequiredtoleadthechargeinCX,whichoftenextendstoinfluencingbeyondthemarketingfunction.Tomeetthischallenge,successfulCMOsandtheirteamshavebecomeexpertsonconsumerbehaviors,thecompetitivelandscape,historicalbusinessperformanceandwidermegatrends.Inchargeofthecus...