GenZEXAMININGTHEATTITUDESANDDIGITALBEHAVIORSOFINTERNETUSERSAGED16-20SUMMARYREPORTwww.globalwebindex.netQ2201703Introduction04NotesonMethodology05DeviceTrends06Entertainment&Media07SocialMedia08E-Commerce,BrandDiscovery&Research09BrandRelationships&Advocacy10MorefromGlobalWebIndexContents3WWW.GLOBALWEBINDEX.NETRespondentsinourCoresurveyareasked‘Howoldareyou?’andgivenanopenendnumericboxtoinputtheirage.Inthisreport,GenZaredefinedasrespondentswhosaytheyareaged16,17,18,19or20.Tore-createthisaudienceaccessourAudienceBuilderonPROPlatformGWIAudiencereportsaredesignedtoexaminethedigitalbehaviorsofaparticulargroup–showcasingtrendsovertimeaswellasanalyzinghowthea...
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