2019DigitalContentNewFrontsCommissionedPartner:IABVideoAdvertisingSpendReport2019DigitalContentNewFrontsApril,20192Contents3ExecutiveSummary4Methodology5KeyHighlights8DigitalVideo15OriginalDigitalVideo23AdvancedTVVideo29ProgrammaticVideo32DirecttoConsumerBrands39VideoAdvertisingTrends47ImpactoftheNewFronts52AppendixNEWFOR2019IABiscommittedtoreportingandanalyzinghowtheDTCBrandEconomyisimpactingtheindustryoverall—frominnovationstogo-to-marketstrategies,fromproductdeliverytoaddelivery,fromcustomeracquisitiontoaudiencetargetingandoptimization,fromrevenuetomediameasurement,andmore.Aspartofthatcommitment,thisreportincludesabreakoutofDirecttoConsumerBrands(note...
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