UKProgrammaticIn-Housing:AdoptionRate,Benefits,Depth,andTypesofIn-HouseBuyingFunctionsVersusEuropeAPRIL2019©2019InteractiveAdvertisingBureau©2019interactiveAdvertisingBureauSponsoredbyThisreportwasproducedbytheIAB.Thefinalreport,findings,andrecommendationswerenotinfluencedbyexternalsponsors.1ACKNOWLEDGMENTSThisreportwouldnothavebeenpossiblewithoutoversightfromtheIABDataCenterofExcellenceboardmembersandthecollaborationandfinancialsupportofoursponsor,AccentureInteractive.Thefinalreport,findings,andrecommendationswerenotinfluencedbyexternalsponsors.BoardMembersSponsoredbyAdditionally,weextendourdeepestappreciationtoallthemarketers,publishers,technologydeve...