GlobalAdSpendForecastsJanuary2020Thedeclineoftraditionaladvertisingmediumscontinues,withprintednewspapersandmagazinesforecastat-7.1%and-6.3%respectivelyin2020.However,TVandradioareexpectedtomakeamodestrecoveryat0.6%and1.7%respectively.VoiceassistantsandaddressableTVarebreathingnewlifeintotraditionalmedia.Onlinevideoisexpectedtogrowat14.6%in2020.MobileissettoovertakeTVadspendsharein2020.Globaladspendgrowthisforecastat3.9%in2020,amountingtoUS$615.4billion.However,adspendisexpectedtodeclineinsomekeymarketsin2020includingGermany,SpainandItaly,reflectingeconomictrendsinthosecountries.ChinaandIndiaareondifferentpathsintermsofadspendgrowth,forecastat5.6%and10.9%...