TheFutureofTravelAdvertising:The2020StateoftheIndustryReportTrendsandBestPracticesinTravelAdvertisingLastyear,thenumberofinternationaltouristsroseto1.4billionpeople,withevenmoretravelingdomestically.1Asbrandsengageandconnectwiththesetravelers,inspiringthemfromdreamtodestination,therearebothchallengesandopportunities.Travelmarketersknowthattestingnewadchannels,alongwithcontinuedinvestmentintheformatsthatperform,willhelpthemstandoutinacrowdedmarketplaceandincreasetheirreturnoninvestment.Theyapproacheachcomingyearwithastrategicgameplan,determiningwhichchannelstoinvestin,howtheyshouldallocatetheirbudget,andwheretoeffectivelyengagetravelerstobuildbrandawarenes...
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