TheFutureofTravelAdvertising:The2020StateoftheIndustryReportTrendsandBestPracticesinTravelAdvertisingLastyear,thenumberofinternationaltouristsroseto1.4billionpeople,withevenmoretravelingdomestically.1Asbrandsengageandconnectwiththesetravelers,inspiringthemfromdreamtodestination,therearebothchallengesandopportunities.Travelmarketersknowthattestingnewadchannels,alongwithcontinuedinvestmentintheformatsthatperform,willhelpthemstandoutinacrowdedmarketplaceandincreasetheirreturnoninvestment.Theyapproacheachcomingyearwithastrategicgameplan,determiningwhichchannelstoinvestin,howtheyshouldallocatetheirbudget,andwheretoeffectivelyengagetravelerstobuildbrandawarenes...