1The(Uncertain)FutureofWorkNewresearchfromUniversumandINSEADEmergingMarketsInstitutehighlightsthebiggestchallengesfacingemployerbrands,plusaroadmaptonavigatetheunknowns.2Asorganizationsprepareforthefutureworkplace,itisbecomingclearthatonesizewillnotfitall.Anuancedapproachthatconsidersdifferencesbasedonsuchparametersasgeography,industry,size,technologicalpreparedness,gender,andage,isessential.Acarefulexaminationofforcesdrivingchangeintheworkplaceisalsorequired.Forinstance,thereisaneedtoexplorewhatisworkingbestintermsoftelecommutingandincreasinglyhybridengagementsorinleveragingthechangingdynamicsoftheemployer-employeerelationships,whichhavewitnessedasubtlep...