SOLVINGBRANDSUITABILITYMachineLearningPropelledByBrandPreferences2MACHINELEARNINGISONLYASGOODASITSSIGNALS.ESPECIALLYWHENITCOMESTOVASTAMOUNTSOFVIDEOS,WHEREEACHANDEVERYVIDEOHASCOUNTLESSNUANCES3WHATHAPPENSWHENBRANDSIGNALSAREUSEDTOFUELMACHINELEARNING?BRANDSUITABILITYBrandSuitabilityisthealignmentofanindividualbrand’sadvertisingwithcontentthatmakessensefortheirimage,customerbase,andbusinessobjectivesBRANDPREFERENCESBrandPreferencesaresignalsbrandscommunicateaboutwhatcontentisbestforthem.Examplesincludeinclusionslists,exclusionlists,contentdescriptions,andpreferencesaboutindividualpiecesofcontent.HUMANINTHELOOPHumanintheLoop(HIL)isaprocessofguidingmachinelearn...
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