PartFebruary2021INNOVATIONFORAPOST-PANDEMICWORLDDiscoveringPocketsofDemand17©2021InformationResourcesInc.(IRI).ConfidentialandProprietary.2EXECUTIVESUMMARY2020changedtheCPGretaillandscape,mostnotablyfuelingunprecedentedgrowththatinFebruary2021remainsup10%fromyear-agolevels.Years’worthofindustrytransformationoccurredin2020,butwhatabout2021?Viewedfromtheconsumerlens,howshouldproductinnovationaddressthedramatic,home-centricwaylivesarelivedandaswebeginourjourneytoreturntothenewnormal?Inthisreport,wediscussemergingconsumertrendstoguideinnovationnowandinthefuture.CurrentInnovationTrends•Dramaticchangesimpactingnewproductsuccessin2020includework/workingoutfro...
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