©2018AdobeInc.AllRightsReserved.AdobeConfidential.©2018AdobeInc.AllRightsReserved.AdobeConfidential.2MethodologyAtotalof1,012adultsweresurveyedintheUSA,and1,000intheUKUSsurveyswerecollectedbetweenMay16-22,2019UKsurveyswerecollectedbetweenJune6-10,2019©2018AdobeInc.AllRightsReserved.AdobeConfidential.DiversityinAdvertisingUSResults©2018AdobeInc.AllRightsReserved.AdobeConfidential.DiversityInAdsGeneratesTrust&RevenueUSConsumersbelieveintheimportanceofdiversityinadvertising,andtheyputtheirtrustanddollarsbehindthatbelief438%consumersaremorelikelytotrustabrandthatshowsmorediversityinitsads,and40%offemalesaremorelikelytotrustabrandwithmorediversityintheirad...
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