BasedontheCriteoShopperStoryGenZReportCriteosurveyedthousandsofmembersofGenZintheUS,UK,France,Germany,Brazil,andJapantounderstandwhattheythinkaboutshopping:whatmotivatesthemtoshopandwhattheywantfromtheretailexperience.Whileallcountrieshavedifferenteconomicfactorsatplay,membersofGenZshareacommonalityintheirloveofreal-worldretailexperience,albeitaugmentedbytechnology.Theyarethemostlikelytovaluereal-worldexperiences.Theyhavesignificantspendingpower.KeyfindingsaboutGenZ:IntroductionMoveoverMillennials—there’sanewgenerationofshoppersinstores.Theyarethemostdissatisfiedwiththeonlineexperience.Theyarethemostlikelytoshoparound.Theyexpectrelevancefromproductsandm...