ALLTHESINGLELADIESREACHINGTHEMODERNINDEPENDENTWOMANAreportontheunmarriedfemaleconsumerPRESENTEDBY:HILLHOLLIDAYTABLEOFCONTENTS03INTRODUCTION04EXECUTIVESUMMARY05METHODOLOGY06ASIGNALOFCHANGE08THESOCIALSELF11THEFINANCIALSELF12THEPROFESSIONALSELF13NEWIMPERATIVESFORBRANDS15ABOUTALLTHESINGLELADIES:REACHINGTHEMODERNINDEPENDENTWOMAN3Today,the“standard”Americanhouseholdreflectsachangingculturaltide:theaverageageofmarriagecontinuestorise,andtherearealmostasmanysinglehouseholdsasmarriedonesintheUnitedStates.Inaddition,therearemoreunmarriedwomenthanunmarriedmen.WhileCMOschaseMillennials,Millennialmoms,andGenZ,it’sourperspectivethat“singlewomen”isagrowing,valuable...
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