The2019ReportonTravelAdvertisingforHotelMarketersPerspectivesfrom300+HotelMarketersAroundtheWorldIfthere’sonetrendunitingthehotelmarketingindustrytodayfromsmallboutiquehotelstolargemultinationalbrands,it’sthattravelersareresearching,planning,andchoosingtheirtravelexperiencesmoreactivelythaneverbefore.Withwhatfeelslikeanunlimitedamountofinformationattheirfingertips,today’stravelersaresavvy,well-informed,andcomfortablewithsearchingouttheinformationtheyneedbeforemakingpurchasingdecisions.Asaresult,hotelmarketersareincreasinglyusingdigitaladvertisingtocommunicatetheirvaluetopotentialguests.Sojernsetouttounderstandhowhotelmarketersareusingadvertisingtheirch...