HowAmericansWatchTVWhoisstreaming,stackingservices,andotherinsightsfromtheCordEvolutionStudyJanuary2022Nowinits7thyear,theCordEvolutionStudybegantrackingthethen-emergingphenomenonof“cordcutting."AsyoungerMillennialsbecameheadsofhouseholdandstreamingservicesexpandedtheircontentlibraries,theneedforcableorsatellite-longafixtureinAmericanhouseholds-wasnolongeragiven.Thetrendeddatareflectsthisshift:Since2016,cordcuttersareup+208%,whilecordloyalistsaredown-35%.In2021,thegapbetweencordedandcordlessAmericansreacheditsnarrowestpointever-onlysevenpercentagepointsseparatethetwogroups.Inthiscomplimentarysummaryreport,you’lllearnhowAmericansarewatchingTVtoday,whyman...