TheMostRelevantBrandsof202202TableofContentsProphetBrandRelevanceIndex�prophet.com/relevantbrands-2022Contents03Preface04Introduction05Relevance13Insights19Top10Brands32Methodology35ContactUs03PrefaceProphetBrandRelevanceIndex�prophet.com/relevantbrands-2022RelevanceisaMovingTargetTheseventhannualProphetBrandRelevanceIndex®proveshowquicklybrandscangainandlosefavor—andhowconsumerscanexperiencetheminentirelynewways.Aswesiftedthroughourresearchthisyear,anewpatternofrelevanceemerged:thetopbrandsarefindingsuccessinthe“newnormal”byconnectingwithusashumans.Someappealmoredirectlytotheheadbyhelpingussolveproblems.Othersspeakmoretotheheart,brighteningourdaysa...
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