TuningintoconsumerMarch2022IndianM&Ereboundswithacustomer-centricapproachFORE‘AkshayKumar‘Ihadreadtheselinessomewhere,andIwouldliketosaythesameforourfilmindustry.ThepastfewyearshavebeentimesofintensestrugglefortheIndianMedia&Entertainmentsector.COVID-19rainedaflurryofproblemsandchallengesallovertheworld.Butwenevergaveup.Withourutmosthardworkanddedication,wecontinuedtoproducefilms,webseries,digitalprogramsandmusic,andremainedonourpathtomakeourindustryself-reliant.I’mhappythattodayIndia’smediaandentertainmentsectorisflourishingworldwide.Theindustry’svalueislikelytotouchINR2.3trillionby2024.Theextraordinarydigitalachievementsofourcountryhavemadethisposs...