1TRENDSREPORT2021-20222INTRODUCTIONThelastfewyearshavebeenextremelychallengingfordesignersandtheirclients,yetthepowerofcreativityhasshonethrough.Entriestothisyear’sPentawardsshowedhowdesigncannotonlyhelpsolvecrucialissuesbothinbusinessandfortheplanetasawhole,buthowitcanalsotransformcategories,reachnewaudiences,andbringdelightandfuntopeople’slivesatatimeofglobaluncertainty.Thecalibreofworkhasbeenground-breaking,hittinganewlevelofcreativeexcellenceevenundersuchcircumstances.Thisyearwehadover2,000entriesfromacross5continents,andjudgingwasledbyourpresidentClemHalpin,withajurycomposedof45membersfromover20countries.Thewinnersshowedanequallevelofbreadthanddive...
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