MediaQualityReportH120212MQRH12021Tableofcontents01IntroductionPg.402What’snew?Pg.503KeyTrendsinH12021Pg.604ViewabilityPg.1205AdCompletionPg.1906Time-in-ViewPg.2207AdFraudPg.2608BrandRiskPg.3109LookingAheadPg.3610AboutIASPg.373MQRH12021ForewordfromourCEOFollowingayearofunprecedentedchangeinourglobalcommunitiesandtheworkplace,theadvertisingindustrywelcomed2021asafreshstart.Withmodifiedprotocols,theimpactsofcoronavirusforconsumersandtheircommunitieshaveevolvedbutremainwidespread.Asourindustrynavigatesthesechanges,keylearningsandnewopportunitieswilldefinethepost-pandemicfuture.AtIntegralAdScience,weprovidemarket-leadingdigitalmediaqualitysolutionsanddatains...