CTVThestateofTVadvertisingintheconnectedageFormarketersofeverystripe,connectedtelevisionhasarrived,andthechannelistransformingthewaysbrandandperformancemarketingteamsapproachtheirroleswithintheadvertisingprocess.Asmeasurableoutcomesandactionableadformatsarenowpossibleintherealmofsight,soundandmotion,thetechnologypoweringCTVexperiencesforaudiencesisclosingthedeltabetweenlong-standingTVmarketingapproaches—i.e.,repetitionandbrandrecognition—andnewavenuestorevenueandinsights.“You’recombiningthatveryhigh-impactbrandpresenceassociatedwithlineartelevision—thatbig-screenTVadexperiencefromarecallstandpoint,fromanemotionalstandpoint—withCTV,mergingawarenesswi...