SearchtabadsBenchmarks2021SHARETHISREPORT:SearchtabadsBenchmarks20212Contents0102030405IntroductionExecutiveSummarySearchtabadsbyCategoriesAverageTap-ThroughRate(TTR)AverageConversionRate(CR)AverageCostperTap(CPT)AverageCostperAcquisition(CPA)AverageCostperMille(CPM)SearchtabadsbyCountriesandRegionsTap-ThroughRate(TTR)ConversionRate(CR)CostperTap(CPT)CostperAcquisition(CPA)CostperMille(CPM)SearchAdsHQforAppleSearchAds&SearchtabadsSearchtabadsBenchmarks20213IntroductionInMay2021theAppStorewasenrichedwithagreataddition–Searchtabcampaigns.ThisisanewadplacementontheSearchtabthatenablesmobiledevelopersandmarketerstoreachouttotheirtargetusersbeforetheyevenstar...