AResearchStudyConductedbyR3andSCOPENsince2006该研究始于2006年，由胜三和SCOPEN联手开展8thedition,2020第八版，2020年ChinaAgencyScope中国营销趋势研究2020ZERO-BASEDBUDGETINGAGENCYSCOPEisabiennialresearchontrendsshapingmarketer-agencyrelationshipsandtheperceptionandimageofthoseagencies.ThisR3-SCOPEN2020AGENCYSCOPEreportisthe8theditionforChina,andinthisedition,weinterviewedprofessionalsfrom242differentcompanies.TheprimaryvalueofAGENCYSCOPEistoprovideagencieswithfirst-handinformationregardingtheneedsoftheirclients.Thereportactsasareferencepointforagenciestoimproveandprovidenewservicesasitcoverstrendsinthecommunicationsandmarketingsectorandcomparestheperceptionan...